Open letter to Obsessive Compulsive Cleaner advertisers

This evening Channel 4 once again broadcast a new series of their Obsessive Compulsive Cleaners, despite the distress the series causes to those that suffer from Obsessive Compulsive Disorder. Because Channel 4 flatly refuse to actually hear the feedback and concerns raised by multiple charities and sufferers alike we have decided to approach those companies that promote and advertise their products during each episode of this series. The following open letter will be sent to each company encouraging them to review their advertising strategy with Channel 4.

To whom it may concern:

This is an open letter to your company about your brands advertisement during the broadcast of Channel 4’s Obsessive Compulsive Cleaners.

Despite widespread concerns being raised by charities and people affected by Obsessive Compulsive Disorder directly with Channel 4’s Chief Executive and disability advisor they have chosen to repeatedly ignore these concerns and continue to commission and broadcast this series.

We appreciate you may not be aware of the problems that this programme causes so to explain, Obsessive Compulsive Cleaners causes significant distress for many people that suffer with Obsessive Compulsive Disorder. The programme pokes fun at and trivialises the suffering that people with OCD actually go through, we can also categorically state that the programme is increasing the stigma that people OCD face. It also continues to add to the false misconceptions that the illness is all about cleaning and that people with OCD actually enjoy cleaning, both of which are inaccurate. The programme causes immense distress for many individuals with the illness, and for organisations like OCD-UK that are trying to change the stigma associated with Obsessive Compulsive Disorder and mental illness in general, the programme undoes all of our efforts.

Next week is OCD Awareness Week and Channel 4 continue to make our efforts to change perceptions about OCD difficult an uphill challenge. If you would like to understand the impact that OCD can cause on those that suffer please take a couple of minutes to browse our one page OCD Awareness Week website at which we feel may help change your views of what OCD is about.

Channel 4 appear to be placing ratings above the concerns of those suffering with OCD. However, now you have been made aware of the distress this programme causes for the 750,000+ people affected by Obsessive Compulsive Disorder here in the UK, we hope you will and in fact we implore you to please review your advertising policy for this programme.

Yours sincerely,

Ashley Fulwood

Chief Executive, on behalf of OCD-UK

National Charity: 1103210.

An hard copy of this letter will be sent to all organisations that advertise during the show on Channel 4, and subsequent repeats and we will keep our followers abreast of any open responses that we receive.

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Charity Registration Number: 1103210
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